FanDuel

Served as Head of Social Media & Editorial Content at FanDuel, America's #1 Sportsbook. Ushered FanDuel's content into the legalized sports betting era, recruiting and managing a team of 30+ full-time employees, contractors and influencers. FanDuel ranked #1 Sportsbook operator on social media on Super Bowl Sunday in 2023 & 2024.

🔹 Social
Led strategy, staffing and launch of social accounts for each new vertical (FanDuel Sportsbook, FanDuel Casino, FanDuel TV, FanDuel Canada, Up & Adams Show, Run It Back). Added more than 1.7 million new social media followers to FanDuel’s social ecosystem since 2021 and generated 3 billion Organic Social Impressions in 2024 across Twitter/X, Meta, YouTube, TikTok, Snapchat, Threads, Twitch.

🔹 Partnerships
Main point-of-contact for social strategy and execution with external partners including Rob Gronkowski, The Ringer, Jordan Spieth, Omaha Productions, Blake Griffin, Shams Charania, Pat McAfee and the NBA.

🔹 Editorial
Led internal re-org of FanDuel’s Editorial team in 2024, re-imagining the strategy and North Star vision for FanDuel.com/Research. Ingested and redefined roles for 10 full-time staff and created new SEO-focused editorial content strategy and KPIs, resulting in +103% YoY increase in SEO traffic.